1. Marketing and Branding

1.1 - Site Visit Content Collection for Marketing

Purpose

Toestablish a standard procedure for architects visiting job sites to collecthigh-quality visual content. This content will be used by the Marketing teamacross social media, presentations, and other communication channels toshowcase Ossa Studio's work.

📋 What to Capture During a Site Visit

Each timean architect visits a construction site, they must:

1. Record a vertical walkthrough video

  • Format:     vertical (9:16).
  • Record a full walkthrough of     the space—from entrance to key project areas.
  • Narration is encouraged:     briefly describe what’s being shown, materials, milestones, and progress.

2. Take construction photos

  • Capture wide and detailed shots     of the site.
  • Focus on finishes, structure,     lighting, materials, or areas of interest.

3.Photograph team members or people at work

  • If another architect or team     member is present, take behind-the-scenes or portrait-style photos of them     in action.
  • Optionally include construction     workers, if permitted and relevant.

4. Capture render comparisons

  • If renders exist for the     project, try to match the same angle or viewpoint to later compare render     vs. real photo.

📩 How to Submit the Material

  • Each project should have its     own main folder in Ignite.
  • Inside that folder, create (if     it doesn’t exist yet) a subfolder named Marketing.
  • Within the Marketing folder,     create a subfolder per visit, named: Visit 1, Visit 2, Visit 3, etc.
  • Upload all captured materials     from the visit (photos, videos, audio if any) into the appropriate visit     folder.
  • Once the upload is complete, send     the URL or internal Ignite path to Santiago (Marketing) via Slack or     email.

⚠️ Note: This system keeps contentorganized by project and visit, making it faster and easier to locate and usefor marketing campaigns.

Tools

www.ossastudio.com