Chris Moeller, guest of The Power of Design Podcast

Chris Moeller

Founder

Orion Growth

Episode 17

Chris Moeller

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Introduction

Chris Moeller, founder of Orion Growth, joins Jack Ossa on The Power of Design Podcast to talk about how companies with many locations plan, design and build workplaces that people are proud to use. Orion Growth is a workplace consulting firm, and Chris describes his mission in a few words: restoring human connection at work.

The conversation covers how his firm combines strategy, a repeatable program and hands-on delivery, how technology changes the way project teams communicate, and what architects and designers can do to keep a project on track.

About the Episode

Chris explains that most projects arrive as a single, defined need such as furniture, construction or design. Early in his career a client came to him for contract furniture, but they had no process for corporate real estate or workplace strategy and little more than a need to put people in seats. Seeing the deeper problem behind the narrow request is, in his view, what separates Orion Growth from firms that work in silos.

He walks through the three parts of the business: strategy and consulting on the front end, a repeatable program with specifications and construction standards, and delivery. Clients are generally portfolio-based companies with 30 to 75 locations, and projects can run as short as 16 weeks, so a build team has to build trust quickly. Chris says experience, careful documentation and a shared communication channel are what keep those projects together.

The two also talk about culture. Chris says a consultant cannot own a client's culture, but a space people are proud of can start to regenerate it. He closes with a point about ethics and transparency: an industry that stops chasing change orders and takes ownership of its mistakes is a better partner for long-term clients.

Key Takeaways

  • Look behind the request: a furniture, design or construction request is usually part of a bigger program, so ask why before quoting.
  • Three parts work together: strategy, a repeatable program and delivery give multi-location clients consistency and a single team that finishes the job.
  • Pride shows up in the work: a workplace people are proud of signals that the company invests in them, and Chris believes that carries over to quality.
  • Plan the open plan: open offices need heads-down, meeting, break and loud spaces to function.
  • Keep communication traceable: moving a project between phone, email and text loses continuity, so Orion documents its process and invests in shared cloud tools.
  • Fast is not always better: busy markets cause costly mistakes, and prior planning prevents poor performance.
  • Own your errors: trust inside a build team depends on admitting mistakes early.

Highlights from the Conversation

If you don't program in heads down space in meeting space and break room space and loud space and bathrooms and kitchens then the open plan space is not effective.

Chris Moeller

I hope people continue to create great spaces that allow people to bump into people.

Chris Moeller

There's nothing more human than the architectural process.

Chris Moeller

Topics Discussed

  • Restoring human connection in the workplace
  • Strategy, program and delivery for multi-location clients
  • Building trust inside a build team in a few weeks
  • Cloud tools and keeping project communication traceable
  • Planned, virtual and cultural workplaces across generations
  • Making open plans work with the right mix of spaces
  • The SK1 sketch and working with architects
  • Ethics, transparency and avoiding change orders

Why This Conversation Matters

Anyone responsible for office space, whether a tenant, a broker or a design team, will recognize the pattern Chris describes: a narrow request that hides a larger workplace question. It supports the way we approach interior architecture, where the program and the way people actually work come before finishes. Projects such as the BWM Office and the Hedgemore Flex adaptive reuse show how a clear program turns a plan into a workplace that supports collaboration and focus.

About the Guest

Chris Moeller is the founder of Orion Growth, a workplace consulting firm that helps companies with multiple locations plan, design and build productive and engaging workplaces. He has run the firm for about ten years and says its team members bring roughly 20 years of experience each. His background includes commercial office interior and contract furniture sales, and his studies were in communication and organizational management.

Connect with Chris Moeller on LinkedIn
Learn more about Orion Growth

Frequently Asked Questions

What does Orion Growth do?

Orion Growth is a workplace consulting firm that helps companies with many locations plan, design and build their workplaces. Chris Moeller describes the work as three parts: strategy and consulting with brokerage, a repeatable program with specifications and construction standards, and delivery, where the team follows the project through to the ribbon-cutting.

What kind of clients does Orion Growth work with?

Chris says the clients are generally portfolio-based companies, small-cap firms of up to around one or two billion dollars with roughly 30 to 75 locations. His team has worked in 26 states and 41 markets with landlords, brokers, property managers, general contractors, project managers and subcontractors.

How does Chris Moeller want to improve the employee experience?

His short answer is restoring human connection. He wants spaces where people bump into each other and feel a sense of pride in their environment, because he believes that pride carries over to the quality of the work. He also argues that the planned environment has to be supported by a virtual environment that simply works.

What is an SK1 and why does Orion Growth use it?

An SK1 is a sketch that adds programming to the basic test-fit of boxes brokers usually bring. Chris says it gives everyone a more schematic starting point, so the team is not arguing over function later. He jokes that the SK1 is the sauce, and that the architect's plan sets that follow need to be detailed.

Why does Chris say an open plan can fail?

He explains that an open plan only works when the program includes heads-down space, meeting space, break rooms, loud space, bathrooms and kitchens. Without them, the open plan is not effective, and the physical office also needs technology that lets people work where and when they want.

Let’s work together.

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