Mike Grippo, guest of The Power of Design Podcast

Mike Grippo

Owner & Principal

Playbook Management

Episode 19

Mike Grippo

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Introduction

Mike Grippo, owner and principal of Playbook Management, joins Jack Ossa on The Power of Design Podcast. Playbook is a project management company for office, industrial and adaptive reuse projects, and Mike started it about six years before the conversation.

They talk about the most common mistake when projects go wrong, the steps Mike took to leave a steady career, the emotional ups and downs of owning a business, and where design and construction delivery may be heading.

About the Episode

Mike begins with a practical answer: when a project hits trouble, people rush to fix it. He prefers to stop, analyze, gather the architect, contractor and other teammates, and present the client with options so the whole team agrees on the way forward. Jack adds an architect's view: projects without a project manager often take more work from the design team, because clients may ask the wrong person or solve things themselves.

Mike then traces his path: civil engineering, general contracting in the Baltimore and Washington areas and later in Charlotte, an MBA, and about three and a half years at a contract furniture dealer where he learned about workplace design and change management. He saw that project management combined all of it. He started Playbook in 2014, and his first project came two or three months later. A 50,000 square foot project he landed about eight months in was canceled during a merger, an early lesson in the entrepreneurial roller coaster.

The conversation closes on what Playbook does today, why a seasoned, nimble team helps solve problems quickly, what clients worry about most, and what Mike thinks the future of project delivery could look like.

Key Takeaways

  • Do not decide alone: when something goes wrong, gather the team and bring the client several options instead of one rushed answer.
  • Transferable skills: managing trades on a construction site is similar to managing consultants, furniture, technology and moves on a client's behalf.
  • Tell your story: Mike won early work by sharing why he started the company and what he had accomplished, rather than only listing services.
  • Confidence is built: the discussion describes a loop of commitment, courage, capabilities and confidence that grows each time you act.
  • Expect volatility: an owner feels the highs and lows of the market far more strongly than an employee with a steady paycheck.
  • Experience across disciplines: Playbook's team brings general contracting, workplace furniture and architecture backgrounds, which helps when issues arise.
  • Involve the team early: bringing the contractor and furniture dealer in before a design is fixed could speed up and economize delivery.

Highlights from the Conversation

So you don't make a decision in a vacuum.

Mike Grippo

We manage it like a team we all win together we all lose together.

Mike Grippo

You just got to keep grinding and keep put your name out there and manage the unforeseen.

Mike Grippo

Topics Discussed

  • Solving project problems as a team
  • From general contracting to workplace furniture to project management
  • Starting a business and selling services you have not sold before
  • The emotional range of entrepreneurship
  • The confidence loop and being patient
  • Office, industrial, landlord and adaptive reuse work
  • Rising construction costs and talent attraction
  • Integrated delivery and the future of design and construction

Why This Conversation Matters

Mike's approach shows why design, construction and project management work best when they share a goal from the start. That is how we think about architecture and interior architecture projects, where early coordination protects schedule and budget. Industrial and office work such as First in Flight and adaptive reuse projects like Hedgemore Flex are examples of the kind of projects this conversation applies to.

About the Guest

Mike Grippo is the owner and principal of Playbook Management, which provides project management for office, industrial and adaptive reuse projects. He holds a civil engineering degree from Virginia Military Institute and an MBA, worked for several general contractors, and later spent time at a contract furniture dealer before founding Playbook in 2014. He has lived in Charlotte since the early 2000s.

Connect with Mike Grippo on LinkedIn
Visit Playbook Management's website

Frequently Asked Questions

What is the most common mistake when a project goes wrong?

Mike Grippo says people rush to fix a problem alone. He prefers to step back, analyze the situation and get the architect, contractor and other teammates together, then bring the client two or three options. That way no decision is made in a vacuum and everyone is on board with the next steps.

How did Mike Grippo start Playbook Management?

After a general contracting career and a few years at a contract furniture dealer, Mike realized project management combined both skill sets, touching construction, workplace design, furniture and the other trades. He started Playbook in 2014, landed a 5,000 square foot project a few months later, and learned early that large projects can be canceled.

What types of projects does Playbook Management handle?

Office and corporate interiors, headquarters space, base building projects from the ground up such as small office or industrial manufacturing, and landlord work for investors repurposing or upgrading buildings. They do some retail and a couple of restaurants, but do not chase that work.

What are the biggest challenges Mike's clients face?

Rising construction costs and attracting and retaining talent. Mike cites an article saying interior fit-out hard costs rose 12 percent from 2017 to 2019, and says the broader umbrella is managing growth correctly, because growth is a good but real challenge for every business.

How does Mike think design and construction should change?

He sees technology as a big player and says the industry needs a different mindset from this is how we have always done it. Bringing the whole team, including the contractor and furniture dealer, onto a project early could deliver it faster and more economically, though few clients know that approach.

Let’s work together.

Studio

4539 Hedgemore Dr. Suite 101
Charlotte, NC 28209