Storey Program Management
- Service
- Branding
- Location
- Charlotte, NC
Overview
Storey Program Management: A Strong and Professional Brand Identity
Storey Program Management, based in Charlotte, NC, required a branding identity that conveys professionalism, structure, and reliability. The design concept is centered around the idea of growth, organization, and upward movement, which is reflected in the logo’s dynamic stacked elements, resembling a multi-story building. The visual identity is clean, modern, and corporate, establishing trust and clarity.
The branding includes a sleek logo, refined typography, and a cohesive color palette of blue and gray tones, reinforcing a sense of stability and precision. The business cards and signage maintain a consistent, high-end aesthetic, ensuring a strong brand presence across different touchpoints. This identity system effectively aligns with the company's mission to provide structured and proactive project management services.
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Project Details
Storey Program Management: A Charlotte Project Management Firm
Storey Program Management is a project management firm based in Charlotte, NC. Its brand is built on proactive project management, which the Brand DNA describes as structured, disciplined and organized, supported by a commitment to purpose and by authentic, collaborative and accountable relationships.
Brand DNA and a Logo of Stacked Floors
Ossa Studio started with a Brand DNA process in 2021, which resulted in the Brand DNA graphic shared with the client in November 2021 and updated in January 2022. The logo then went through several development rounds, ending in a mark that joins a stack of floors with an upward arrow, placed beside the wordmark Storey Program Management.
Blue and Gray Business Cards and Signage for Storey
The identity uses blue and gray tones and was applied to business cards and to a round blade sign concept that carries the logo on a building facade. Every piece uses the same stacked-floor mark and type, and a small brand guide and a website carry the identity further. Learn more about our branding services in Charlotte.
Project Facts
- Location
- Charlotte, NC
- Industry
- Project and program management
- Services delivered
- Brand DNA, logo, brand guide and website
- Deliverables
- Brand DNA graphic, logo, small brand guide, website, business cards and signage concept
