Gresset Real Estate

Gresset Commercial Real Estate is a commercial real estate firm in Charlotte, NC that works on both sides of a deal. For developer clients, it finds acquisitions such as existing buildings for adaptive reuse or raw land. For sellers, it values the property, markets it, runs property tours and manages offers through to a signed letter of intent.

The Brand DNA document describes how the firm works, step by step. A developer assignment moves from choosing a location and property type to reconnaissance and mapping, contacting owners and sending non-binding letters of intent. A seller assignment moves from valuation and a listing agreement to tours, offers, choosing a buyer and renegotiation during due diligence.

The same document sets the brand's core purpose: to develop relationships with enlightened people so that everyone can enjoy the world's beauty together. It also lists brands the client identifies with, such as Audi and Chanel, and brands its own clients care about, such as Lexus and Apple.

The logo joins three ideas, a floor plan, a target and the letter G, into one monogram of concentric lines, placed above the wordmark Gresset Commercial Real Estate. The brand color is a deep navy, #1d3249 (Pantone 7546 C), and the typeface is Poppins Regular. A brand manual documents the logo, color and type so the identity stays consistent everywhere it appears.

The identity was applied to business cards in navy, white and gray, to a blade sign concept that carries the monogram on a building facade, and to a website at gressetcre.com. Every piece uses the same monogram, palette and type. Learn more about our branding services in Charlotte.