Partners and Grapes
- Service
- Branding
- Location
- Charlotte, NC
Overview
Partners & Grapes: A Sophisticated Branding and Web Experience
A Distinctive Identity for an Organic Wine Brand.
Partners & Grapes is an organic wine brand that embodies elegance, authenticity, and the spirit of partnership. Ossa Studio developed a refined visual identity and a seamless digital experience that reflect the brand’s core values: craftsmanship, sustainability, and community. The branding merges modern minimalism with classic wine aesthetics, creating a timeless yet contemporary look. The custom-designed logo symbolizes the union of wine and friendship, a fundamental pillar of the brand.
The website offers an immersive and intuitive user experience, showcasing the rich heritage of the Penedès wine region. With a harmonious color palette inspired by nature, high-end typography, and elegant imagery, the platform enhances the brand’s storytelling while facilitating an effortless shopping experience. Every design element was carefully curated to communicate quality and authenticity, positioning Partners & Grapes as a distinguished name in the organic wine industry.
- Service
- Branding
- Client
- Private company
- Role
- Brand identity, label and packaging design, marketing collateral and website
Photos
Project Details
Partners & Grapes: An Organic Wine Brand with a Charlotte Studio
Partners & Grapes Organic Wines is a woman- and Latina-owned wine company founded by Mary Anna Ossa, co-founder of Ossa Studio. Its organic, vegan-certified wines are made in the Penedès region of Catalonia, Spain, with minimal intervention farming and biodynamic methods, and they are sold in more than 90 retailers in North Carolina, South Carolina and Georgia.
Brand DNA and a Logo Built on Wine and Friendship
Ossa Studio defined the brand and drew its logo from two ideas: a wine glass for wine and two overlapping circles for friendship. Together they form one monogram that sits beside the wordmark Partners & Grapes. The company's mission goes beyond wine, as it aims to celebrate and support women's accomplishments around the world.
The identity guidelines were kept as a living document through several design rounds from 2022 to 2024. They set the logo rules and a palette of burgundy, green, cream and pink.
Wine Labels, Packaging and Marketing Collateral
Ossa Studio designed the labels for four wines: Cava Brut, Xarel-lo, Rosé and a Red Blend. The packaging work covered gift boxes and bottle mockups. The collateral included business cards in US and UK versions, A-frame signage, a vehicle wrap, QR cards, product technical sheets, a flyer, a capability statement and a distribution map.
Website Design and SEO Strategy for Partners & Grapes
The website tells the brand story and presents the wines with an online shop, and Ossa Studio also prepared its SEO keyword strategy and social media content. Learn more about our branding services in Charlotte.
Project Facts
- Location
- Charlotte, NC
- Industry
- Organic wine: Penedès wines sold in the Carolinas and Georgia
- Services delivered
- Brand identity, label and packaging design, marketing collateral and website
- Deliverables
- Logo, identity guidelines, labels for four wines, packaging, cards, signage and website
