V3 Lighting
- Service
- Branding
- Location
- Charlotte, NC
Overview
V3 Lighting: A Distinctive Brand Identity and Digital Presence
The V3 Lighting branding project, based in Charlotte, NC, was designed to establish a strong and modern identity for the company. Rooted in the core concept of "Light + V + 3 Parts," the logo reflects the brand’s name while symbolizing innovation, precision, and illumination. The combination of geometric forms conveys structure and stability, while the use of blue and green tones reinforces a sense of trust, energy, and sustainability.
Beyond the visual identity, the project also encompassed the development of a user friendly and visually engaging website. The digital platform aligns with the brand’s modern aesthetic, ensuring seamless navigation and a professional online presence. The cohesive design language extends across business cards, brand guidelines, and marketing materials, solidifying V3 Lighting’s position as a forward-thinking leader in the industry.
- Service
- Branding
- Client
- Lighting company
- Role
- Brand DNA workshops, logo, identity guidelines and website design
Photos
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Project Details
Brand DNA Workshops for V3 Lighting in Charlotte
The 2019 Brand DNA process for V3 Lighting followed four steps. Definition and Analysis, in workshops 1 and 2, articulated the brand's personality and unique value, reviewed competitors and described the ideal client. Strategy, in workshop 3, evaluated the current marketing materials and planned how to advance the brand. Execution turned the findings into design.
The marketing review looked at the existing logo, business cards, RFP responses, project photography and social media presence. Execution covered the brand identity, a simple and contemporary website that reflects the brand and the quality of the work, and collateral.
V3 Lighting Logo: Light + V + 3 Parts
The logo is built from the company's name. A triangle stands for light, an inverted triangle for the letter V, and three diagonal bars for the three parts. Together they form a diamond mark of blue and green planes, set above the wordmark V3 Lighting, with a heavier V3 and a light sans-serif for Lighting. The business cards carry the line Your Personal Lighting Guide.
Identity Guidelines, Business Cards and Website for V3 Lighting
The identity guidelines document the brand's story, the logo concept, a color palette of blues and greens with teal variations, and how the logo sits on different backgrounds, next to a selection of project photography. The business cards use dark gray with blue and green bands. The website at v3lighting.com carries the same identity. Learn more about our branding services in Charlotte.
Project Facts
- Location
- Charlotte, NC
- Industry
- Lighting
- Services delivered
- Brand DNA workshops, logo design, identity guidelines and website design
- Deliverables
- Logo, identity guidelines, business cards and website
